The Secret to a Successful Corporate Blog

The Secret to a Successful Corporate Blog

A corporate blog is an excellent way to establish your companies’ expertise, build credibility in the eyes of potential customers, and provide valuable insights they can use in their daily job. Recently, I have been approached about the “secret” of...
WHY EVERY COMPANY NEEDS A MARKETINGPLAN

WHY EVERY COMPANY NEEDS A MARKETINGPLAN

Running your marketing communication activities in a structured manner and with a clear link to your business objectives will yield a return on your investment. It will also help you adapt quickly to changing environments like we are experiencing with COVID-19. In...
5 Tips To Boost Your Content With Impact

5 Tips To Boost Your Content With Impact

Developing content is probably not the most difficult thing in the world. What many businesses struggle with though, is keeping the momentum in promoting and distributing their content. After developing the blogpost, white paper or ebook, the job is NOT done… ...
Content Marketing is NOT for industrial companies

Content Marketing is NOT for industrial companies

WRONG!!! Engaging content can be found in EVERY company and is waiting to be shared with your target group. You need to search for it and make an effort to write beautiful stories. I’m happy to share a few of the key success elements that I’ve learned, implementing a...
“Heart@Work”: kickstart with content marketing

“Heart@Work”: kickstart with content marketing

“I chose for the “VIP Coaching & Consultancy” program of Accretios, because from the beginning, I wanted to build strong fundamentals for “Heart@Work.” I was looking for someone who could help me focus on the mission, vision, and...